The inaugural World EV Day was the stand-out emobiity campaign of the year. World EV Day transitioned from being a campaign to a proper global movement.
On traditional media, World EV Day had a total global audience reach of 1.9 billion. On Twitter, World EV Day achieved 197 million impressions, with the campaign driven by retweet active engagement. On Facebook, World EV Day achieved a cumulative reach of conversations of 21.8 million.
In total, 50 partners were involved. The UK government was deeply engaged, deploying the day to announce £21 million of new expenditure on EVs. Nissan announced the production of 0.5 million LEAF vehicles and Jaguar Land Rover the launch of the hybrid Defender.
World EV Day is an initiative created by sustainability media company, Green.TV.